Bodylastics has been the #1 alternative to expensive home gyms & health clubs since 1998. Their equipment is designed to provide workouts that rival the best and most expensive exercise machines.

In 1996 Blake Kassel the President of Bodylastics International had an idea for a full Body workout system that used elastic tubes to generate resistance. After 2 years of designs and redesigns, the Bodylastics workout system was born.

Since they launched their first system in 1998, Bodylastics International Inc. has been the innovator and category leader. Here is a list of “firsts” pioneered by Bodylastics International:

• 1st company to: Launch a four band elastic system using clips on the ends of the elastics
• 1st company to: Launch a five band elastic system using clips on the ends of the elastics
• 1st company to: Sell a door anchor that could fit at all positions of the door including the bottom of the door
• 1st company to: Include ankle straps with an elastic set for a greater range of exercises
• 1st company to: Offer an online learning center with video instruction
• 1st company to: Offer solid metal clips on the ends of the elastics
• 1st company to: Write the weight equivalents on the clips for easy reference
• 1st company to: (Coming soon) Launch set of elastics that creates over 127 lbs of resistance per side

Bodylastics International is no flash in the pan. Since 1998 they have sold over 130,000 Bodylastics workout systems and have been featured on national TV and in numerous publications. The main office for Bodylastics international is located in Boca Raton Florida.

In 1999 the company ran a successful television campaign with a 60 second and 2 minute commercial. The commercial was your typical hokey short form, but it delivered the message well.

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